Directing the design of product to be sold at Forever21.com, JCPenney, and online at JCPenney.com.
Lead creative direction for Forever 21 Men’s 2025-2026 cut & sew, designing commercially driven collections that balance core essentials with trend forward seasonal product.
Research and interpret emerging trends, color stories, fabrications, silhouettes, and construction innovations relevant to the fast paced Men’s market.
Partner closely with the Company Owner and merchandising team to develop cohesive seasonal collections aligned with Forever 21’s brand vision, customer, and price architecture.
Conceptualize and present design stories, boards, and line plans to internal stakeholders including merchandising, product development, and regional teams.
Drive product development from concept through production, collaborating with technical design and sourcing to create accurate tech packs and clear design specifications.
Ensure fit, construction, and overall product quality meet brand standards while supporting speed to market and cost targets.
Maintain consistent brand identity and design language across all Men’s cut & sew categories, supporting cohesive storytelling throughout the assortment.
Conduct market and competitor analysis to identify white space opportunities and elevate differentiation within the Men’s cut & sew offering.
Explore new fabrics, washes, finishes, graphics, and branding techniques to refresh and modernize assortments.
Communicate design intent clearly across cross functional teams to ensure efficient execution from initial concept to final production.
Mentor and support junior designers, fostering creative development, accountability, and collaboration within the design team.
Raw / UNIQUE Brands
Corporation holding license for Forever 21: Men's
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