YJS APPAREL
Men's Streetwear Design Direction
- Led product design strategy and execution for RGSTR, aligning creative vision with brand and business objectives across design, development, and executive teams.
- Directed and designed 90% of the Spring 2025 Men’s/Boys Apparel collection and 75% of Fall 2025, from concept through final delivery.
- Designed and developed trend-right graphic and cut & sew knits, wovens, and outerwear programs (sets and separates) tailored to the merchandising and pricing strategies of off-price retailers including Ross, Burlington, Citi-Trends, TJ Maxx, Bealls etc..
- Implemented advanced technological solutions, including AI to streamline workflows, enhance accuracy, and maintain efficiency in delivering premium Men’s & Boys' Graphic, Cut & Sew knit, woven, and outerwear collections.
- Planned and coordinated cost-reduction strategies through smart fabric sourcing and design efficiencies, enabling high-margin, and volume assortments—supporting purchase orders of 200,000+ units per delivery while accelerating pace of output and maximizing seasonal impact.
- Spearheaded new purchase order creation through strategic trend forecasting, in-depth market research, and innovative design ideation.
- Owned the full life-cycle of trend research, curating, merchandising, and concept presentation—translating insights into cohesive product direction, seasonal collections, and successful deliveries.
- Fostered relationships with retail chain buyers to curate strategic design directions, developing exclusive collections tailored to each store’s brand identity, and customer demographic.
- Directed and optimized company-wide productivity via an efficient and easy-to-use style number filing and design layout system.
- Planned, monitored, and trained senior leadership in transforming low-resolution screenshots into high-quality, print-ready artwork by employing various advanced design and AI software, ensuring their suitability for apparel applications.
- Managed the review and approval of lab dips while collaborating with leadership and stakeholders to define and refine brand direction.
- Developed personnel growth by way of training of AI Design and in-depth Adobe Illustrator and Photoshop applications.
RGSTR
An established Streetwear Brand doing high volume sales in the off-price Men's market.
